'Titanic' 3D Blu-Ray to Get Major China Push

In the wake of China’s record-breaking box-office opening of TITANIC 3D, Twentieth Century Fox Home Entertainment (FOX) and SONY have announced an exclusive, large-scale bundling partnership for the film’s Blu-ray 3D release this fall. Marking the industry’s biggest bundling and promotional program to date in China, James Cameron’s epic love story will be packaged with SONY’s Blu-ray Player and Blu-ray Home Theatre to provide consumers with a fully immersive Blu-ray 3D in-home experience like never before.

With the shipping of more than 5.5 million 3D television sets in China last year – versus 174,000 in 2010 – the Chinese consumer is now proving to be one of the most enthusiastic adopters of 3D content in the world, both inside the home and in theaters. "I’m certain that 3D is the way people will want to continue enjoying their entertainment, whether it’s in a movie theater or on television,” commented James Cameron. “Audiences around the world have embraced Titanic 3D because they were engaged in a distinct heightening of the film experience. We used the depth of 3D to make the screen an intimate window into a compelling reality – and this type of 3D storytelling can be accomplished whether it’s on a theater screen or a TV screen.”

“The extraordinary success of TITANIC 3D in theaters combined with the robust growth of 3D televisions in Chinese homes, creates the ideal environment for a premium 3D home entertainment offering – providing consumers with a ground-breaking cinematic experience in their living rooms,” stated Keith Feldman, President, Twentieth Century Fox Home Entertainment International. “We’re thrilled to partner on TITANIC with market-leader SONY to create this Blu-ray bundling program in China where the availability of 3D content – for the rapid expansion of 3D-enabled households – is still very limited.”

Written, directed and produced by James Cameron, TITANIC is the second highest grossing movie of all time. It is one of only three films to have received a record 11 Academy Awards® including Best Picture and Best Director; and launched the careers of stars Leonardo DiCaprio and Kate Winslet. The theatrical re-release of TITANIC in 3D – re-mastered and enhanced with StereoD 3D technology – coincided with the 100th anniversary of the RMS Titanic setting sail on April 10, 1912.


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