Last weekend saw films open to pretty underwhelming results,
and again our predictions were better than most of the major analyst sites. In this edition, you'll find the newest calls as well as some
choice words for "Step Up Revolution."
This weekend's predictions and revenue results go as follows:
1. "The Dark Knight Rises" ($28 million) - Again, how
many will attend the film who didn't go previous weeks? With the tragic
shooting in Colorado continuing to add uncertainty, there is also the
Olympics to steal away potential crowds. Still, film will earn enough to
win another weekend.
2. "Total Recall" ($22 million) - Having Kate
Beckinsale will help power the numbers on this sci-fi remake, but that can only take the film so far with
the Olympics in full swing. Colin
Farrell's recent box office history doesn't add much confidence either.
Expect lukewarm results here.
3. "Diary Of A Wimpy Kid: Dog Days" ($20 million) -
Film does have a consistent audience and will open just under the
previous installments. If audience buzz sinks for "Total Recall," film
could rise to the runner-up position.
4. "Ice Age: Continental Drift" ($7.4 million) - Film
will grab some of those younger audiences but will fall farther behind the
box office pace of "Ice Age 3." In fact, film looks to be the
least successful of the franchise domestically at this point.
5. "The Watch" ($5.8 million) - Expect a big drop here
as positive word of mouth is frighteningly low. Adding to the film's
troubles is "Ted" which will again steal away much of
the film's target audience.
6. "Step Up Revolution" ($5.3 million) - Another big
drop for a holdover. Again, just like with "Rock Of Ages" and the like,
we see a film designed around self-serving political interests
overshadow and diminish its concept. Once more the result is a disastrous box
office tally. Will Hollywood ever learn? Film will not only earn less
box office than the previous "Step Up" installments, the franchise
itself is now effectively dead.
That's the word from Sensei.