'Walking Dead' Weakens, Still Stronger than Winter Olympics in Ratings War
AMC's The Walking Dead couldn't rise to the ratings levels it hit earlier this month, but the undead drama scored enough viewers to frighten away the competition.
The gory series averaged 8.7 million viewers in the key 18-49 demographic Sunday night, a drop from last week's 10.4 million haul but better than NBC's Winter Olympics coverage.
Among total viewers, The Walking Dead pulled 13.3 million at 9 p.m. The Winter Games, with an average 21.3 million, again easily surpassed the series in viewership.
The Walking Dead had bigger competition in its second outing, facing both Sochi and the NBA All-Star Game. Post-show The Talking Dead averaged 4.8 million viewers and 3.1 million adults 18-49.
The Walking Dead, now in its fourth season, stars Andrew Lincoln, Norman Reedus and Dania Gurira as the mysterious Michone.