CNN Faces Ratings Disaster with Soledad O'Brien
CNN morning ratings need more caffeine. CNN's new morning shows Early Start and Starting Point notched the lowest quarterly average demo (adults 25-54) viewership and total viewership (P2+) in the first quarter of 2012* for any CNN morning shows in the 5-7am and 7-9am periods in more than a decade.
Disasters like this didn't do CNN any favors. It seems O'Brien has been trying to find a place to fit in at CNN but it doesn't look like her highly partisan mornings are cutting it.