Romney Campaign Unveils @RomneyResponse to Fight Media Memes

Republican presidential hopeful Mitt Romney has just launched a Twitter account--@RomneyResponse--and a Tumblr page of the same name to push back against hostile mainstream media memes. The move comes after a foreign trip during which Romney repeatedly was faced with vehement criticism from a media determined to create gaffes and mistakes where there had been none. 

Unlike Obama campaign efforts such as the ill-fated "Truth Team" and "#AttackWatch," the new Romney tools are not aimed at opposition in general but focused on the mainstream media . Yesterday, Romney had said:

I realize that there will be some in the Fourth Estate, or whichever estate, who are far more interested in finding something to write about that is unrelated to the economy, to geopolitics, to the threat of war, to the reality of conflict in Afghanistan today, to a nuclearization of Iran. They’ll instead try and find anything else to divert from the fact that these last four years have been tough years for our country.

Today, Romney is fighting back, acknowledging what Andrew Breitbart observed long ago--that any successful Republican candidate would have to overcome the media as well as his or her Democrat opponent. "Do you think the GOP will win if its strategy is to apologize for every media-manufactured ‘right wing’ outrage?" he said. Romney's latest tactic is a sign that he understands exactly where the battle must be fought.


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