Matt Lauer was once one of the most popular hosts of the Today show, but two months after NBC execs fired co-host Ann Curry, Lauer's "Q Score" has taken a major hit.
Since last year, Lauer's Q Score has fallen 25 percent according to the survey used to rate products and media personalities.
"Is it only 25 percent? Because it actually feels much worse," Lauer told the Daily News.
Today show insiders claim that Lauer is being "unfairly" blamed for the abrupt firing of Ann Curry in June, but at the time there were many reports that Lauer was unhappy with co-host Curry and that their personalities didn't mesh.
Ratings for the once powerful Today show have been shaky since Curry took over as co-host in 2011, but even after Curry was fired and Savannah Guthrie took her spot, ratings have continued to slide.
Obviously the way NBC handled the firing of Curry has done serious damage both the the Today show and to Matt Lauer's popularity.