Yahoo Tops Google in Unique Visitors for First Time Since 2011

Yahoo has reversed its steady two-year decline in unique page views, besting Google's traffic for the first time since 2011.

Yahoo came out on top of Google for July according to comScore, a service that tracks unique visitors to U.S. Internet sites.

Yahoo racked up some 197 million unique visits in July. Google came in at a close second with 192 million unique visitors.

In May, Yahoo purchased the successful social media site Tumblr for just over one billion dollars, but Tumblr's traffic is not included in the conScore figures.

In fact, if Tumblr were added, it would boost Yahoo significantly, as Tumblr is listed under its own name in the comScore stats and comes in at an amazing 28th place of all U.S. sites.

One area that Yahoo may lack success in is mobile visits. ComScore currently does not include mobile traffic in its stats, and some industry watchers, like Robert Hoff, feel that Yahoo is "considerably behind" in mobile traffic.

Still, Yahoo has been on a buying spree in an attempt to grow; this is all good news for Yahoo's new CEO, Marissa Mayer, who joined the company in July of 2012.

In a recent conference call, Mayer doled out some of her business philosophy.

Hire and retain a great team; build inspiring products that will attract users and increased traffic; that traffic will increase advertiser interest and ultimately translate to revenue. People, then products, then traffic, then revenue.

The new traffic success, however, is relative. As Brian Womack points out, Yahoo’s revenues are still iffy. "Second-quarter revenue, minus sales passed to partner sites, fell 1 percent to $1.07 billion and also missed analysts’ estimates of $1.08 billion," he wrote on August 21.

ComScore's top ten:

  • Yahoo! sites
  • Google sites
  • Microsoft sites
  • Facebook
  • AOL, Inc.
  • Amazon sites
  • Glam Media
  • Wikimedia Foundation sites
  • CBS Interactive
  • Turner Digital

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