MSNBC Primetime Ratings Crash, Worst in Eight Years

As July closes out, MSNBC has posted some of its worst ratings in eight years.

The network came in third in total viewers and fourth in the key 25 to 54 age bracket for the month. In prime time, the network came in second in total viewers and third in the key demographic. This was MSNBC's worst showing in prime time in the key demo since 2006.

MSNBC was down 16 percent in total viewers over July of 2013 and was down a whopping 33 percent in the 25 to 54 demographic. It lost 16 percent and 25 percent in prime time over last year.

While the cable network's total viewer numbers were slightly up for July, its percentage of viewers in the key demo was down by double digits. Both All In with Chris Hayes and The Rachel Maddow Show were down 20% in the key age demo, while The Last Word with Lawrence O’Donnell was down 17% in the age bracket.

Daytime programming for the network also struggled in July.

As it was reported this week, "Marking six months at 4pm ET, Now with Alex Wagner is down -28% in total viewers and -57% in the demo compared to last year when Martin Bashir hosted the hour; the demo is the lowest at 4pm ET since 2005. The Daily Rundown with Chuck Todd is down -21% in viewers and -47% in the demo; the latter is the lowest since 2004."

Fox News is still gaining on both CNN and MSNBC. Fox's recent coverage of news of the downing of a Malaysian jetliner in Ukraine beat all comers earlier this month.

Worse for CNN, its falling ratings are beginning to have a negative impact on advertisers, as some refuse to pay premium rates any longer.

Follow Warner Todd Huston on Twitter @warnerthuston or email the author at igcolonel@hotmail.com.


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