Company to Measure Effectiveness of Super Bowl Ads Across Multiple Platforms
A company that bills itself as a leader in Internet and mobile cloud testing will measure whether the investments companies make in Super Bowl commercials pay them dividends by measuring how well Super Bowl ads perform across desktops and mobile and table devices.
Keynote announced on Friday it would measure "the speed and reliability of Super Bowl advertiser’s websites both before and after the big game on Sunday."
"This year, for the first time ever, and because of the growing importance of the mobile channel to business, Keynote is measuring the performance of Super Bowl advertiser’s websites in real time across three screens -- desktop, mobile and tablet -- to see who crosses the finish line first during the most watched television event of the year," the company said on Friday.
As more people demand a "two-screen experience" in watching live sporting events, the results of the Keynote story will be of importance to industry experts.