According to Magic Johnson, the chance to see LeBron James in the NBA dunk contest is worth $1 million.
Johnson offered $1 million to the winner of next year's dunk contest to try to lure James--and perhaps others like Blake Griffin--to participate.
The superstar who has taken to performing spectacular dunks in warm ups for the Heat has never participated in the All Star weekend event that currently pays $100,000 to the winner.
Those dunks have increased calls for Lebron to participate, but Magic Johnson is the first to put money on the table.
"Please, LeBron, get in the dunk contest. I'm going to put up a million dollars," the former Los Angeles Lakers point guard Johnson said on ESPN's pre-game telecast. "A million dollars from Magic to LeBron. Please get in the dunk contest. I go every year. I want to see you out there. A million to the winner."
The Heat are currently on a 13 game win streak.