Fox Sports 1, Fox's national all-sports cable channel that will challenge ESPN, will debut on August 17 and seek to be the anti-establishment sports channel and appeal to sports fans who want an alternative to the current sports programming that is offered, predominantly by ESPN.
Fox officially announced details of Fox Sports 1 at an upfront on Tuesday with a banner that read "Bring It On." The network plans to gain influence in sports like Fox News did in news and ultimately dominate its competition by covering events differently from the "establishment" shows or finding stories and news the "establishment" shows do not cover.
The channel will be available in 90 million homes and will consist of 7 key sports pillars for live programming in addition to original live shows, such as a general daily sports discussion show hosted by Regis Philbin and a daily NFL discussion show co-hosted by Terry Bradshaw.
Fox Sports Co-President and COO Eric Shanks said "fans are ready for an alternative to the establishment, and our goal for FS1 is to provide the best in-game experience possible, complemented by informative news, entertaining studio shows and provocative original programming."
Some of the network's programming highlights include:
NFL – Fox got into sports with football and the network will devote considerable coverage to the country's most popular sport. FOX FOOTBALL DAILY (6:00-7:00 PM ET) will be the network's signature show where all things NFL are discussed. Terry Bradshaw, Howie Long, Jay Glazer, Gus Johnson, Erin Andrews and Mike Pereira will make regular appearances.
COLLEGE BASKETBALL – The network will have "dozens of exclusive prime time games on Monday and Thursday nights" in addition to "Saturday and Sunday coverage of the Big 12, Pac-12 and Conference USA."
COLLEGE FOOTBALL – The network touted its rights to the Notre Dame at Stanford game next year in addition to the Big Ten and Pac-12 title games (2014). The network will have "dozens of exclusive, live games from the Pac-12, Big 12 and Conference USA on Thursday nights and "triple- and quadruple-headers on Saturdays."
MLB – Beginning in 2014, the network will televise "select League Championship Series and Division Series games" in addition to "regular-season games over 26 Saturdays."
NASCAR – The network will air select Sprint Cup series races live starting in 2015.
SOCCER – The network will have "Tuesday/Wednesday/Thursday afternoon coverage of the UEFA Champions League and UEFA Europa League, and CONCACAF Champions League." The network will also have FIFA Women’s World Cup coverage in 2015 and 2019 and FIFA Men’s World Cup coverage in 2018 and 2022.
UFC – UFC will be featured on Wednesday nights with live "FIGHT NIGHTS" scheduled throughout the year.
RUSH HOUR – Regis Philbin will host this daily show that will air live (5:00-6:00 PM ET). Originating in New York City, Fox Sports 1 described the show as Regis leading the charge "along with a panel of sports professionals, celebrity guests and die-hard fans" in what will be an "unpredictable talk show."