CBS Enjoying Madness Revenue, ESPN Set to be Challenged
WASHINGTON - CBS sportscaster Bill Raftery (left of photo) and the
camera crew prepares for the first Elite Eight game between Big East schools Syracuse and
March is the one month CBS Sports dominates ESPN in sports
revenue due to the $1 billion in ad revenue for the March Madness telecasts on CBS, TBS, TNT and TRU TV.
Typically, ESPN stands alone, dominating the revenue.
However, beginning August 17, Fox Sports 1 will provide a year-round challenge to ESPN. Now, the other eleven months of the year will feature free market competition in sports coverage.