TNT’s broadcast of Tuesday night’s game between the Miami Heat and the Indiana Pacers in game four of the Eastern Conference finals was the highest-rated primetime program on broadcast or cable, demonstrating once again the power of live sports in a fragmented media landscape.
Sports Business Daily reported on the Nielsen numbers:
TNT earned a 6.5 overnight Nielsen rating for Heat-Pacers NBA Eastern Conference Finals Game 4 last night, giving the net TV’s highest-rated primetime program of the night (broadcast or cable). TNT has now had the highest-rated program on each night it has aired a game from the Heat-Pacers series. Last night’s game earned a 26.2 local rating in the Miami-Ft. Lauderdale market and a 21.7 rating in Indianapolis.
Indiana won the game 99-92 to even the series, and there is no doubt the NBA would benefit greatly if this dramatic series went to a game seven.
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