Unlike the first commercial which featured Palin and some dramatic music and graphics, this spot includes actual footage of what's to come during the season.
"The show is going to highlight that freedom that we get to experience in America," Palin adds, clad in a red vest, sitting in front of an American flag. The Sportsman Channel bills Palin as the "First Lady of the outdoors." A sneak peak of the excitement that's in store is thrown our way. Highlights of mushing, shooting, auto racing, archery, pro wrestling, and even running with bulls are featured.