Jacksonville Jaguars Install Pool Cabanas in Stadium
You may not enjoy the football if you’re a Jacksonville Jaguars fan, as they have gone 11-37 in the last three years. But if you have $13 Grand to spend, you might still love going to the game.
The Jaguars have replaced 9,500 seats in EverBank Field with a two-level party deck featuring two pools and 16 cabanas complemented by luxurious furniture.
If you fork over $12,500, you too can have total control one of the four poolside cabanas on the first level for a game, with a package of 50 tickets and all you can stuff down your throat, with wine and beer restricted to the first three quarters of the game. For an individual who wants to join in the group fun, it will cost you $250.
For those choosing a less expensive option, 20 tickets on the upper level of the party deck would cost $3,000 a game, or $150 per person. That option does not include pool access.
Chad Johnson, the team's senior vice president of sales, said 65% of the cabanas have already sold for the 2014 season. He boasted, "We're targeting businesses who want to entertain some of their clients or even their own employees. What we've built here you can't get anywhere else."
The team invested $63 million to add the party deck as well as the world's largest HD LED video screens, plus extra seats on the field and tables in the club sections.
Johnson added, "We wanted to take areas in our stadium that were underperforming and get creative. It's no secret that we've had tarps on seats, so we wanted to turn that around and build premium areas."
Another addition being implemented is that the stadium will feature a constant stream of the NFL Red Zone feed in the four displays in the end zones, allowing fans to choose from watching the team on the field, watch other teams around the league, or follow their fantasy team.
The Jaguars call the elaborate set up "real-life fantasy football."
The Jaguar fan base is a difficult one to figure because next to Washington D.C., Jacksonville has the second-highest population turnover in among NFL host cities. The team's struggles, and the owner's London ties, has many wondering if they may be the next to turn over--to the other side of the Atlantic.