Zimmerman Brother: Media Did It For Money It’s greed. They do it for money. The sad thing is that when you inject race into something that shouldn’t be about race, it’s kind of like crying wolf. Racism is deplorable and there are situations that merit that word being used when a person really feels hate in their heart for people of other races simply because they don’t look like them or talk like them. This clearly wasn’t that situation but we were not able to rebut any of those assertions at the time because we were afraid we would be killed.