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New Horror Film Gets Faith-Based Marketing Boost

The faith-based marketing group Grace Hill Media is promoting "The Conjuring," the latest horror film from "Saw" director James Wan. What appears to be an incongruous pairing actually makes sense. The film is based on a real-life paranormal couple with a sturdy belief in God, and the film includes several scenes that pay quiet tribute to their faith. Jul 16, 2013 1:28 PM PT

BH Interview: Adam Carolla's Can-Do Spirit Permeates Renewed Film Career

Adam Carolla turned a terrestrial radio pink slip into a podcast revolution, but he wasn't as quick a study in the film world. Carolla's 2007 comedy The Hammer wowed critics and showed a softer side to his persona. The film industry didn't come knocking at his door, so he went back to his radio gig and, when he got fired from that, transitioned to the podcast realm where he calls all the shots. Now, Carolla is back in the film business on his terms. Jul 15, 2013 3:06 PM PT

Liberal Message Movies Flopping ... Is 'Elysium' Next?

The New York Post notes that several of the summer's "message" movies, from "White House Down" to "The Lone Ranger," are flopping at the box office. Is "Elysium," which features an Occupy Wall Street-approved message, next? Jul 15, 2013 9:27 AM PT

Exclusive: Adam Carolla Calls Hollywood's Cozy Ties to China Hypocritical

Adam Carolla says Hollywood's willingness to appease China's censors in order to reach its film marketplace reeks of hypocrisy. Then again, the industry also talks at length about citizens paying their fair share in taxes while its workers scramble for every tax break they can grab. Jul 11, 2013 1:27 PM PT

'Fruitvale Station' Uses Trayvon Martin Comparisons in Marketing Campaign

First time writer/director Ryan Coogler knows he can maximize promotion for his debut feature "Fruitvale Station" by comparing its storyline to that of the Trayvon Martin case. So that's precisely what Coogler is doing, using the outrage over Martin's death, an anger partially stoked by misleading press reports, to sell tickets. Jul 10, 2013 2:26 PM PT

Guilt Complex? Hollywood Prepping More Anti-Rich Movies

Actor Chris Evans of The Avengers fame is richer than most. The handsome star is part of two major Marvel franchises--the aforementioned super-group series as well as Captain America. Later this year, Evans will be seen in Snowpiercer, Hollywood's latest film demonizing the rich. Jul 9, 2013 2:26 PM PT

'Pacific Rim' Packs Enviro-Scare Message

"Pacific Rim" looks like everything a summer movie aspires to be--big, loud and chock full of fun special effects. The film also includes an environmental scare message that puts it in ideological lockstep with several other summer movies. Jul 9, 2013 11:22 AM PT


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