The Conversation

Is this Super Bowl ad racist?

From Motor Torque:

The theme of the ad centres on a group of fed-up office workers one Monday morning. One worker though goes on a one-man mission to cheer up his colleagues.

Speaking in a thick Jamaican accent, the employee looks on the brighter side of life, imparting his wisdom on all who approach him - even his boss.

...

However Volkswagen is bracing itself for a racism storm before the ad has even aired.

The commercial is currently available to view on YouTube, with a number of commentators questioning Volkswagen's decision to film a heavyset white man talking in a stereotypical Jamaican accent.

What do you think? 


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