RE: Rubio Rakes in $100k+ for the Sip Heard 'Round the Beltway
Marco Rubio has managed "WaterGate" very skillfully indeed. What the left-wing media tried to turn into an inexcusable "career-killing" gaffe, Rubio parlayed into a political triumph, and he did it by embracing the cultural conversation, not by running away from it.
Emily Zanotti has a good piece at The Daily Caller extolling Rubio's marketing genius:
After he took that dastardly, ostensibly “career-killing” sip of
water on air, you could almost smell the avalanche of media coverage as
it slowly wound its way across the landscape. They were honing in on a
public foible like Kardashians to a camera. But instead of crying foul
and whining to a friendly outlet about the persistent victimization of
conservatives, Rubio and his staff saw an opportunity to inject
themselves seamlessly into the cultural conversation. Within hours, they
had responded with creative tweets, morning talk show appearances and a
branded water bottle campaign that netted $100,000 for his super PAC.
And despite the 200 separate thirst-for-power puns churned out by
MSNBC, Rubio’s chances at stardom were not lost. In fact, if anything,
his sense of humor came across as a deliberate attempt at humanization,
and a step in the right direction.