Me Hearts Keurig
It's the taste of the coffee. For thirty-years I drank coffee-maker coffee, but once I had this Keurig, I couldn't go back. With a cheap adapter, you can use your old Foldger's in the Keurig, but it now tastes like swill.
The one-minute thing is great (I also love the sound it makes -- that squirty, hissing real coffee sound!), but it's the taste that makes it crack cocaine.
For decades I drank coffee because I drank coffee. Now it's a treat; as good as anything you buy at a coffee shop and much better than Starbucks (and I like Starbucks).