Twinkies and other Hostess snacks could be back on shelves by this summer after a successful $410 million bid for the business.
The winning bid is a joint venture by private equity firms Apollo Global Management (APO)
and Metropoulos & Co. A statement from Dean Metropoulos, founder of
one of the firms, confirmed they are the winning bidder.
"Our family is thrilled to have the opportunity
to reestablish these iconic brands with new creative marketing ideas
and renewed sales efforts and investment," said Metropoulos. "We look
forward to having America's favorite snacks back on the shelf by this
summer. We are also ecstatic to bring jobs back to many cities across
I'm not going to pretend that I'm a fan of something as fattening and nutritionally lacking as Twinkies - but I support their right to be fattening and nutritionally lacking as long as the public wants them.