Buildin' the Narrative
Thanks for citing me, Deb. I think that PJMedia's Bryan Preston put it in sharper, better terms than I did:
First, get reliably friendly bloggers and columnists on board with a story that focuses attention away from the White House. Then, isolate and target someone who has already become a central figure in the scandal and, more importantly, who does not work directly for the White House. Finally, make it appear as if these reliably friendly bloggers actually take the IRS scandal seriously, so they become voices in the larger media advocating for a strong response — just strong enough to look decisive, while keeping the White House outside the main storyline.
What's sort of interesting, if depressing, is how the Obama Administration is essentially bartering with the media -- how many pretend-firings do I have to make until you the media will begin pretending that we've gotten to the bottom these scandals?
It's plain that Obama wants to do the very minimum possible to make the stories go away -- which belies his claims to be "outraged" and "angry" and "resolved" to get to the bottom of them. So we're seeing a flurry of Trial Balloons as to who he can pretend to be All Mad At and Fake-Fire. Which of these will appease the media, which itself is in a bit of Pretend Time in feigning any interest in getting to the heart of this themselves?
Which brings us to the White House's big, red Trial Balloon -- How about if we Make Pretend that White House Counsel Kathryn Ruemmler is responsible for both the IRS scandal and, as an added bonus, the Benghazi scandal too?