Focus On Policy and Issues Not Personaltiy
Just throwing this out there. American culture and politics is mostly about personalities. Love or hate them, lukewarm or otherwise, the names become more important it seems than the issue. Don't care if it's Alec Baldwin, Marco Rubio or Jennifer Lopez et. al.
If so that is the wrong approach in my opinion. I want the name to be the issue and the solution to be the focus. Am I asking too much.