Hollywood Gets A $500K Grant to Weave Obamacare into TV Storylines
Hey, guess what is coming soon to one of your favorite TV shows? People who know better than you do, are going to sneak pro-ObamaCare messaging into TV plot lines because as one Hollywood bigwig put it - "people learn from TV."
Thanks to a $500,000 grant from The California Endowment, the Hollywood Health & Society, associated with with the USC Annenberg Norman Lear Center, will "help TV writers tell better stories about the new health insurance law."
Try to contain your excitement.
The California Endowment is interested in expanding insurance coverage to low-income earners, including immigrants. Obama's far left radical Labor Secretary Thomas Perez consulted for them between 2001 and 2009.
Why try to get your public health message into fictional story lines? People learn from TV," says Marty Kaplan, the director of the Norman Lear Center. "Even if they know it is fiction, even if they know if writers can make stuff up, especially in the realm of medicine and public health, if a doctor says something to a patient, people tend to think that someone has checked that, that it’s true,” Kaplan says.
Kaplan’s group works to make sure that at least some of what comes out of doctors' mouths is real, or at least real-ish. Hollywood Health & Society has worked with nearly 100 TV shows -- everything from "Mad Men" to "Desperate Housewives" to "Dr. Vegas" and "The Bold and the Beautiful." The Center has access to the megaphone that is Hollywood.
And that’s appealing to The California Endowment, which gave the $500,000 grant. Hollywood Health & Society will reach out to TV writers and editors says Daniel Zingale, Senior V.P. of Healthy California at The California Endowment. “They’ll be giving them content, storylines, information, so that people watching those programs will learn about Obamacare and useful information about how to get enrolled.”
And I bet it will be so subtle you'll barely notice you're being propagandized.
But wait! Who said anything about propaganda? This is all about "taking seriously all the strands of the conflict."
You might think this this sounds like propaganda and politics and terrible television. But, it doesn’t have to be any of those, says Neal Baer, executive producer of "Under the Dome" and former writer for "ER" and "Law and Order SVU." “There’s a difference between actors talking about what their political views are and a television show taking seriously all the strands of the conflict,” says Baer.
Does that mean they will show the frustration of people trying to enroll at the ObamaCrash site, and the sticker shocked horror of other people when they find out their premiums have shot up?
I'm pretty sure you won't see any dialog concerning all the promises Obama made that caused those silly people to believe their premiums would go down. The narrative will be they should have known it all the time, and now they need to bite the bullet for the greater good. But for their own good, too, you guys.
Here's how it will go (I can see it now):
Sally sees how her insurance premium skyrocketed under ObamaCare so she opts out and pays the fine.
Sally: “Of course, I want people to have health care, I just didn’t realize I would be the one who was going to pay for it personally.”
Next thing you know, Sally finds out she has cancer, but she has no insurance and can't get treatment because she opted out of ObamaCare!!!! If only she had done the right thing when she had a chance!!!!
It's times like this that I'm so glad I gave up on TV about 20 years ago.