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Washington's Obamacare Exchange Launches New Ads Featuring Fake Rappers

Washington state's health exchange launched two new ads Wednesday featuring a fake rap duo.

Michael Marchand, who handles communications for the Washington Exchange, said of the ads "These new ads use humor and pop-culture references to get people’s attention as well as make a serious message stick."

This ad is called "Baby Bird." The description reads:

Rian's 26th birthday meant she could no longer stay on her parents' health plan. And her appendectomy from only a year earlier was the incentive she needed to find health coverage through wahealthplanfinder.org.

The second clip featuring the same rapper duo is here. These are designed to encourage more "young invincibles" to sign up, i.e. people between 26 and 35. So, do these ads "stick?" Will they appeal to uninsured 30 year olds and convince them to buy insurance?


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