Though its budget was much larger than "Noah's", Russell Crowe's "Robin Hood" is considered a flop after grossing only $105 million in North America. Currently "Noah" is pacing a little ahead of where "Robin Hood" was after the same number of days, but "Noah" is now losing ground everyday. On its 10th day of release "Robin Hood" made $1.5 million, compared to "Noah's" $1.1 million
. In fact, "Noah" has lagged behind and lost all week.
There's a chance "Noah" might fall short of the $100 million mark in North America, which would be a major disappointment.
Bait-and-switch only gets you through the first weekend.