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Boycott US doughnut chain for halting scarf ad, activists urge
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US activists have called for a boycott of doughnuts-and-coffee chain Dunkin Donuts after it pulled an online ad that a conservative commentator said promoted jihad.

"Dunkin Donuts has capitulated and withdrawn an advertisement for its products following the allegation... that the spokeswoman in the ad was wearing a kaffiyeh, a scarf which is a staple of clothing traditionally worn by Palestinian men," the ANSWER Coalition said in a statement.

ANSWER, which groups hundreds of anti-war and anti-racism organizations around the United States, called for a "worldwide boycott of Dunkin Donuts... to send a powerful message to corporations that engage in racism or pander to anti-Arab and anti-Muslim racists."

A furore blew up earlier this month over a Dunkin Donuts online ad featuring celebrity chef Rachael Ray wearing a black and white scarf around her neck and holding an ice coffee.

Conservative columnist and commentator Michelle Malkin complained on her blog last week that Ray was sporting a "jihadi chic kaffiyeh" in the ad.

"I'm hoping her 'hate' couture choice was spurred more by ignorance than ideology," Malkin wrote.

Dunkin Donuts promptly pulled the ad, even though it said in a statement that the scarf had a paisley design -- not the checks of a kaffiyeh.

"Absolutely no symbolism was intended," Margie Myers, senior vice president of communications for Dunkin Donuts said.

"However, as of this past weekend, we are no longer using the online ad because the possibility of misperception detracted from its original intention to promote our iced coffee," she added.


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