Elsheikh was a stylist at the salon when business plummeted 50 percent after the 2001 terror attacks carried out by Osama bin Laden's al-Qaida.
He eventually bought the business and licensed the new name during the presidential campaign just in case President-elect Barack Obama won.
He said old customers have stopped by to give their approval of the new name, and passers-by have been snapping photos of the new neon sign.
He hasn't heard from Obama, but he doesn't expect him to object.
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Information from: Chicago Sun-Times, http://www.suntimes.com/index