The liberal media watchdog Media Matters for America and some economists are behind the effort, launched Monday. They're asking CNBC to hire economic voices with a track record of being right about the current crisis and do more to hold business leaders accountable.
CNBC has been in the firing line since Stewart pointed out network personalities who, in retrospect, offered bad financial advice.
CNBC had no immediate comment. CNBC spokesman Brian Steel said last week that the network was proud of its record of offering diverse opinions on the economy.