15 year old brand files suit against Carol's Express and CVS

NEW YORK, Nov. 7 /PRNewswire/ -- Carol's Daughter, LLC, the widely popular beauty personal care line created by Lisa Price, commenced legal proceedings against Carol's Express, distributed at CVS stores, for trademark infringement. After a hearing at the federal court in downtown Manhattan, the Court issued an order requiring Carol's Express and CVS to stop selling and to direct their stores and distributors to pull Carol's Express products off the shelves.

"Carol's Express is trying to capitalize on the name, trademarks and brand that is Carol's Daughter," says Lori Haram, General Manager of Carol's Daughter. "While imitation is said to be the highest form of flattery, in this case, it is not."

The complaint filed by Carol's Daughter alleged that Carol's Express deliberately marketed inferior products under a "Carol's Express" name and logo, which were confusingly similar to Carol's Daughter's federally registered name and trademark. Carol's Daughter also alleged that the Carol's Express products had already confused customers and could cause a substantial number of customers to be further confused or mistaken into wrongly believing that the products found in CVS were associated with Carol's Daughter.

Lisa Price, founder of Carol's Daughter, commented, "We are relieved and take any threat to the integrity of our brand very seriously. The experience I provide my customers is built on years of authenticity, and can never be replicated."

About Carol's Daughter

Carol's Daughter is a line of beauty products, including products for hair, skin, and hands, as well as fragrances created by Lisa Price and named after her mother Carol. Nature, family and love are words that resonate with Carol's Daughter and each product carries a unique story that describes the familiar manner in which it was born.

Soon after, Carol's Daughter opened its first boutique in Brooklyn's Fort Greene neighborhood. In 2005, the company introduced new product packaging, an updated Website, celebrity investors and a highly anticipated Harlem flagship store in New York City. Even after approximately 15 years of success and expansion, Carol's Daughter products are still made with love and by hand, all the while carrying a treasure trove of family secrets ready to be experienced by its valued consumers.