President Obama officially kicked off his 2012 reelection campaign today. Noticeably absent from his new campaign is the phrase, “Hope and Change,” the hallmark catch phrase of his 2008 successful presidential bid.
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Interestingly, the president appears only briefly in his opening video, as featured supporters make no mention of any accomplishments of his current term- an omission that perhaps speaks more loudly than any video the GOP could create. Further, the video seems bent on continuing the familiar theme of drumming up sympathy for the president- “He’s got a job now so we have to help him”- and idolatry for no apparent reason.
On the other hand, will a low-key start to his campaign, in contrast to the last one, be effective as a means to portray him as a more mature person who is busy with his job and not concerned about “thrills” up anyone’s leg?
Note the representatives of the minority groups whose support the president hopes to capture, even the Independent “Ed” from North Carolina, who says he “doesn’t always agree with the president, but respects and trusts him.”
The president’s last campaign cost about $750 million, and this one is expect to come in at around $1 billion.
Republicans responded to the start of the president’s reelection campaign, with their own video entitled, “Hope Isn’t Hiring,” which attempts to keep the focus on the high unemployment rate during Obama’s presidency. However, during the process of a GOP candidate emerging, be alert to a more understated, even stealth, Obama campaign cashing in.
Let the games begin.
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