The Romney campaign has just released two new advertisements–one for television and the other for the web–attacking President Barack Obama’s record on General Motors and the economy, respectively. The GM ad, produced for TV, aims directly at one of Obama’s supposed selling points–that he “saved” the auto industry–and points to the dealerships that his administration forced to close, often for apparently political reasons. Both feature scenes from Ohio, and are squarely aimed at voters in that crucial swing state.
The web ad focuses on Obama’s economic performance in general, juxtaposing scenes of urban blight and economic failure with audio from Obama’s speeches and dismal government statistics on the stagnant economy.
The new ads are a sign that even as the Romney campaign has begun to “go positive” and tell voters more about Mitt Romney himself, it continues to attack President Obama over his economic record, focusing on the issue voters say they care about most, and where Romney believes he contrasts with Obama most favorably.