The Obama Department of Health and Human Services has begun a $30,000 prize pool for videos promoting Obamacare. The taxpayer cash comes from the money slotted for the Obamacare “education and outreach budget.” The contest website, YoungInvincibles.org, recommends a few possible videos they’d like to see from contestants, including “An awesome superhero or action-movie style video showing how young people feel like invincible movie heroes. Cut back to reality to show us how, in fact, anyone can be hurt.” The video would presumably not explain how those young people’s chances of using health insurance are significantly lower than those of older people, or how younger people will be subsidizing the elderly via their elevated health insurance rates.
Other ideas include “A video showing all the (obviously improbable) situations in which young people can be hurt – a piano falling on your head, an angry eagle soaring into your face, a space alien attack … the weirder and more outlandish the better! Go big, but please remember to stay safe!” Or try this one on for size: “A day in the life of ‘the invincible boy’ or ‘invincible girl.'”
Or perhaps the Obamacare lackeys could just send out a few roughnecks to break some knees, demonstrating how everyone needs health insurance. Marketing, after all, is marketing.
Ben Shapiro is Editor-At-Large of Breitbart News and author of the New York Times bestseller “Bullies: How the Left’s Culture of Fear and Intimidation Silences America” (Threshold Editions, January 8, 2013).