Less Than Half of One Percent of HealthCare.gov Visitors Complete Obamacare Enrollment

Less than half of one percent of HealthCare.gov visitors were able to enroll for health insurance during the first week of Obamacare. According to Kantar US Insights and nonpartisan research firm Millward Brown Digital, Healthcare.gov had 9.47 million visitors but only 36,000 who completed enrollment in week one. 

One Obama Administration Obama official said the reports were “inaccurate.” Aneesh Chopra, President Obama’s first Chief Technology Officer said that although the numbers were interesting what really matters is that one million Americans registered to the site. “Account creation is always the holy grail. That’s the moment that matters,” he commented in an interview. 

Matthew Pace, VP of Millward Brown, indicated the site’s performance was “horrendous” but admitted that if glitches could be resolved the numbers could improve. “As the site improves and more consumers are able to compare their coverage options, they’ll decide with their wallets how truly affordable Obamacare turns out to be,” he said.

Pace also noted there has been a significant decline in visitors to the site in the second week. Only 4.1 million viewed the site, less than half of what it attracted during the first week.