On April 16th – the same day Michael Bloomberg told NBC’s Today show that his gun control push “isn’t gun control” – he released a new ad targeting parents who have kids in the home yet own guns.
The ad is an emotional appeal aimed at building support for new gun control restrictions on gun owners with kids in the home, specifically focused on having guns in the home locked up.
In the ad, a young girl and her brother play hide and seek. The girl hides in her parents’ closet and finds a pistol that the parents kept in a box on the floor. She plays with the gun, turning it around in her hands and finally pulling back the hammer.
Just after she pulls back the hammer, her brother steps into the closet to find her, the screen goes dark, and a gunshot rings out.
The caption on the screen asks, “Will you stop this?” That is followed by another caption which says, “Scenes like this happen all the time. More than 2 million American kids live in homes with unsecured guns.”
The day before this ad was released Bloomberg told The New York Times, “I think having a gun at home when you have children is really dumb.”
On January 31 Breitbart News reported Centers for Disease Control numbers showing more children under the age of ten are unintentionally killed in fire- or water-related incidents than are killed in accidental gun deaths.
In fact, the number of children unintentionally killed in fire-related incidents was over seven times higher than the number of children killed in unintentional gun-related incidents. The number of children killed in unintentional drownings was sixteen times higher than the number of children killed unintentionally by guns.
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