The White House is getting ready for another “big block of cheese day,” which is a curious hat-tip to the ’90’s TV show “The West Wing.”
After releasing a video highlighting their latest social media effort, White House staffers began dropping cheese puns on Twitter.
When TIME’s Zeke Miller suggested that they needed to step up their game, they happily obliged:
See what all the cheddar is about: Big Block of Cheese Day is back! cc: @WhitfordBradley @AllisonBJanney @JoshMalina http://t.co/SxYQ7Ylsrm
— Brandi Hoffine (@Hoffine44) January 16, 2015
Gouda question for the White House? Big Block of Cheese Day is back! You feta believe it. http://t.co/RhmfEj28K7 http://t.co/LP3RfaQYF2
— Eric Schultz (@Schultz44) January 16, 2015
I havarti thought of at least 5 RT @ZekeJMiller .@Benenati44 @Hoffine44 need to step up their cheese puns
— Valerie Jarrett (@vj44) January 16, 2015
You feta believe it: Big Block of Cheese Day is back! Get your questions in using #AskTheWH: http://t.co/HK31cKILWx http://t.co/VajLnyJW3l
— Frank Benenati (@Benenati44) January 16, 2015
Good news. We're re-upping a 'grate' idea from last year – with the help of my pals in the other West Wing. #AsktheWH http://t.co/UzJEOMIP67
— Josh Earnest (@PressSec) January 16, 2015
You cheddar believe I'm working on a few good ones RT @ZekeJMiller .@Benenati44 and @Hoffine44 need to step up their cheese puns
— Frank Benenati (@Benenati44) January 16, 2015
@vj44 @ZekeJMiller @Benenati44 Of course, @vj44 would never swiss an opportunity for a good cheese pun!
— Brandi Hoffine (@Hoffine44) January 16, 2015
@Hoffine44 @vj44 @ZekeJMiller @Benenati44 You kids be gouda and knock it off
— West Wing Reports (@WestWingReport) January 16, 2015
@Hoffine44 @vj44 @Benenati44 @mattlehrich @bobbywhithorne @OKnox I fear I have awakened a muenster
— Zeke Miller (@ZekeJMiller) January 16, 2015
@ZekeJMiller @vj44 @Benenati44 @mattlehrich @bobbywhithorne @OKnox Nacho fault. Curd(a) happened to anyone.
— Brandi Hoffine (@Hoffine44) January 16, 2015
It wasn’t long before the hashtag was trending in the United States, which was duly noted by Deputy Press Secretary Eric Schultz.
Big Block of Cheese Day now trending in the U.S.
— Eric Schultz (@Schultz44) January 16, 2015
Big Block of Cheese Day now trending in the U.S.
— Eric Schultz (@Schultz44) January 16, 2015

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