Hillary Clinton’s staffers have reportedly been told to expect a formal announcement of her presidential candidacy at any moment. Her advisers have been telling mainstream media outlets that Clinton’s 2016 campaign will at first focus on smaller gatherings with voters instead of large–and more informal–rallies.
According to a CNN report, “only a handful of confidantes actually know the precise time Clinton will pull the trigger — first on social media — yet aides have been instructed to be ready from Monday forward.” CNN also reported that Clinton “will devote considerable time and attention to on-the-ground footwork in Iowa and New Hampshire. She intends to make less frequent stops in Nevada and South Carolina.”
The Associated Press also reported that “Clinton is expected to launch her campaign for president sometime in the next two weeks and will initially focus on intimate events, rather than soaring speeches to big rallies, as her team looks to put her in direct contact with voters in states with early primaries or caucuses.”
According to the Associated Press, Clinton’s goal “is to make Clinton’s second run for the White House more about voters and less about herself.” Clinton aides also told CNN that there will be “a concerted effort to try and make her candidacy seem far less focused on her winning than on listening to the concerns of voters” in order to “fight impressions that Clinton’s presidential aspirations are all about her.
Her team’s goal, according to CNN, “will be to reintroduce Clinton through small, controlled and more personal events in hopes of casting her in a softer light than she was portrayed during her failed 2008 presidential run.”
After Democrats in early states complained that Clinton may be taking her nomination for granted, team Clinton dispatched top campaign aides to Iowa and New Hampshire last week to meet with activists and party leaders. Some Iowa Democrats, according to CNN, reportedly “are far less enthused about her candidacy than others” and told her advisers that “she must ask for every vote as well as being willing to run a gauntlet of small events and take part in grueling campaign sessions across the state.”
Clinton reportedly signed a lease for her campaign headquarters in Brooklyn last week. Under election law, Clinton must formally declare her candidacy within 15 days of signing that lease.