Former Florida governor Jeb Bush is celebrating his family’s Hispanic ties, releasing a new ad celebrating September as Hispanic Heritage Month.
“Hispanics contribute more every day to our culture; they are an integral part of the American dream,” Bush says in the video, speaking in Spanish. “To me, Hispanic culture is very important and positive.”
The ad also features his wife Columba Bush who was born in Mexico, but speaks English in the video, highlighting the bi-cultural nature of America.
“I have lived over half my life here. We all have the same interests, the same feelings,” she says. “We go to church every Sunday. We have celebrations with the family and we keep our traditions.”
The video is evidence of Bush’s continued effort to appeal to the Hispanic electorate by highlighting his ability to speak fluent Spanish.
“But at the end it’s just that, faith, friends and family,” Columba Bush concludes in English.
Bush has been criticized by billionaire candidate Donald Trump for choosing to speak in Spanish on the campaign trail and during interviews with Hispanic media.
“I like Jeb. He’s a nice man. But he should really set the example by speaking English while in the United States,” Trump told Breitbart News earlier this month.
In response, Bush defended his use of the language pointing out that often times he used Spanish when he was asked questions in Spanish.
“That’s the reality of America, that’s the goodness of America. That’s the kind of America we want,” he said in response to Trump.