The Huffington Post discovers the Ted Cruz campaign is “looking surprisingly good.”
Cruz built a strategy months if not years ago, and it’s working about as well as it possibly could. The short version: If he’s the second choice for enough voters, he’ll have the broadest base of support left when the dust clears. He effectively articulated this strategy during this week’s primary debate.
“If you want someone to grab a beer with, I may not be that guy. But if you want someone to drive you home, I will get the job done and I will get you home,” he said, among the weirdest come-ons a candidate has ever offered voters.
To get that broad base of voters in his car at closing time, Cruz is trying to play in what he and his campaign call the various “lanes” or “brackets” that make up the GOP coalition. Preacher Mike Huckabee, for instance, runs in the evangelical lane; Rand Paul in the liberty lane; Jeb Bush in the establishment lane; and somebody like Scott Walker in the conservative movement lane. Cruz has been working to compete in each one.
Read the whole thing.