The Skittles candy company’s colorless campaign, meant to celebrate LGBTQ Pride Month, is being bashed and called a “poorly veiled white supremacist” stunt by social media users.
Skittles ditched it’s iconic colorful rainbow bags and released an ad that said: “During Pride, only one rainbow matters. So, we’ve given up ours to show our support.”
A portion of the profits from each bag of fruit-flavored candy (purchased exclusively at Tesco grocery stores) will go to LGBT charities, the company said.
https://www.youtube.com/watch?v=H09yx3n4Q-w
But the ad campaign was slammed on social media, with several offended users equating the company’s use of an all-white bag and candies to white supremacy.
Skittles went and pissed me off with this poorly veiled white supremacist pride candy shit.
— His Infernal Majesty (@panfried_enby) March 31, 2017
"All the lentils are white in celebration of Pride." Sooooooo to celebrate equality they make white skittles…. how is that not racist?
— Chloe Cowan (@cowan_chloe) April 2, 2017
This is soooo fucking stupid.
Why should whiteness mean equality?!
Thats the fucking problem!
We will never have nor want whiteness!! pic.twitter.com/zatBSbSNDA— Tora’s Spooky Shae (@BlackMajiik) March 31, 2017
Skittles realized how white/capitalist PRIDE was becoming and wanted to join in the efforts. Interesting. https://t.co/HIHZDYslxN
— gia pia ikea (@giaawoman) March 31, 2017
https://twitter.com/polyeaster/status/875040968743018498
Skittles shows everyone is equal.
…by making a bag of white skittles…
— Bucky with the Good Arm (@benjancewicz) March 31, 2017
https://twitter.com/AltFfore/status/870263340924383233?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Ftime.com%2F4818777%2Fwhite-skittles-lgbt-pride-month%2F
But not everyone hates the Pride campaign.
People r losing it over the #whiteskittles (bc of race) what color do u think the skittles are when they lose the artificial color? Chill.
— Jade🏳️🌈{heartbreak hotel} (@MusicalJade) June 14, 2017
y'all can't even appreciate skittles supporting pride without making it "racist" smh get over yourselves & stop playing victim
— rachel (@yoooitsrach) June 15, 2017
Last year, the Mars Inc. brand celebrated Pride month by handing out bags of the limited-edition black-and-white bags filled with white Skittles to the thousands of revelers who attended the Pride parade in London.
Skittles shows LGBT solidarity by shedding rainbow packaging at London pride parade https://t.co/SkQ78EwdDC pic.twitter.com/DzDRJLpn45
— First We Feast (@firstwefeast) June 29, 2016
Follow Jerome Hudson on Twitter @jeromeehudson
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