Steve Mason’s Exclusive Early Box Office Estimates:
1. Up – $20.5M Friday … $67M 3-day … $67M cume
2. Night at the Museum 2 – $7.5M Friday … $27M 3-day … $106.79M cume
3. Drag Me To Hell – $6.25M Friday … $16.5M 3-day … $16.5M cume
4. Terminator Salvation– $5M Friday … $16M 3-day … $90.5M cume
5. Star Trek – $3.7M Friday … $13.5M 3-day … $210.2M cume
6. Angels & Demons – $3.6M Friday … $12M 3-day … $105.56M cume
7. Dance Flick – $1.7M Friday … $5.2M 3-day … $19.54M cume
If these numbers hold, “Up” will open better than “Wall-E” and “Monsters and Aliens.”
Considering “Up” is fairly low concept and starring a 78 year-old man, this is beyond impressive. Word of mouth, rave reviews and the reservoir of goodwill Pixar’s built up over the years are making this a real audience-driven sensation.
As of Thursday “Terminator Salvation” is tracking almost to the dollar with “Terminator 3.” Figuring for inflation, this is a major disappointment, especially when Schwarzenegger’s last outing was considered an under-performer.
“Angels and Demons” is also tracking poorly, well behind its predecessor: $33M compared to $52M.
“Wolverine” is a hit and “Star Trek” is a smash.
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