Last night’s Oscar show was so stunningly awful that even though I had to be up and out of the house by 4 AM this morning, the stink of the whole program couldn’t be allowed to stand before I hit the hay. Washing it off took a double feature of “Annie Hall” and Manhattan” that lasted long after midnight but was well worth it after that embarrassing catastrophe. To no one’s surprise, last night’s viewership was 7% below an already anemic 2010. Worst still, the youthful 18-49 year-old demographic Oscar hosts James Franco and Anne Hathaway were specifically hired to lure, dropped even lower, a full 15%.
The problems with last night’s show were legion, and much of the media agrees that what we might’ve witnessed could well rate as the worst Oscar telecast ever. My memory isn’t good enough to say that for sure, but that the show was dreadful isn’t in dispute and while a post-mortem isn’t what this write-up is about, I will say that James Franco’s arrogant, sleepy, cooler-than-thou attitude that forced the usually delightful Anne Hathaway to over-compensate with the cute factor, was only half the problem. The other half was in the producing (and writing). This was a horribly produced three-plus hours. But rather than complain further, I’m going to offer constructive suggestions. No one cares what I think. I get that. But I’m going to offer them anyway.
1. The Host
The host is crucial, not only to the success of the overall show but also to the ratings. The cynical grab of Franco and Hathaway in an effort to attract younger voters was beyond stupid. Neither is a standalone box office draw, neither has captured America’s imagination, and both are inter-changeable as a dozen or so other actors in that same age range. I hate to tell Hollywood this, but (and the ratings back me up) young people aren’t stupid. They really don’t want to “watch people their own age” host the Oscars. Like the rest of us, they want to watch a good show. Upon hearing Franco and Hathaway were hosting this year, even the squealiest of teenagers was likely as confused by that choice as the rest of us.
There’s two ways to go with a host.
You make the Oscar telecast the host’s show — The Billy Crystal Show or the The Johnny Carson Show or The Whoever Show. Whoever the host is, the Oscars should become their program. When Johnny Carson or Crystal hosted, our affection for them was one of the main reasons we tuned in and kept watching. We couldn’t wait for them to return to the podium between awards and quip on what just happened or extend a running joke. Now it seems as though we have a host for the first half hour before the program dissolves into a structure-less hodgepodge of famous faces and various awards. It actually feels more and more out of place when the hosts appear closer to the end of the show.
Or…
Find an Ed Sullivan to take us through the evening. Instead of a bad variety show with truly awful comedy writing and musical numbers, have a steady, warm, familiar, charismatic figure glide us through the evening. Ed Sullivan wasn’t an entertainer and yet Americans young and old tuned in because Americans young and old liked Ed. Rather than demand our host perform (and risk the ever-increasing likelihood of a flop), have him or her serve as our guide for the night, walking us through the various awards. Morgan Freeman would be perfect for this. America loves him, he’s classy, has a wry sense of humor, a warm presence, and who wouldn’t want to spend a few hours with Morgan Freeman?
How about TCM’s Robert Osbourne? Or Ellen Degeneres?
2. Structure
A well-structured show that actually feels like it’s building towards something will solve a ton of problems. There might well be some sort of structure in place now, but we in the audience can’t sense or feel it. As it stands now, the show feels episodic, messy and plodding. There’s no rhyme or reason as to how the three-plus hours unfold: a big award! an obscure award! a song! Celine Dion sings for the dead! What the hell is that about? Structure is KEY to making a successful film or television show, to telling any kind of story, and someone needs to grab all the disparate elements involved in the yearly Oscar giveaway and turn them into a cohesive whole that gives the audience a sense of momentum.
3. Pacing
For years, and for good reason, people complained about the length of the telecast and the pacing. But from where I sit, the remedy applied to this problem has been exactly the wrong one. Speeches are truncated, songs are shortened, and the show feels hurried in too many places. Cutting and trimming is not an instant cure for pacing. “Gone With the Wind” is nearly four hours long but if you cut an hour out of it, you’ll hurt the pacing because the story is so well-told and perfectly — here comes that word again — structured.
The Academy Awards don’t lag because the show is too long, the Academy Awards lag because the show sucks. Stop worrying about time and worry more about compartmentalizing each segment of the telecast and making them better. Last night no one spoke longer than Kirk Douglas and yet no one was bored. We couldn’t get enough of him. He was charming and funny and we adore the guy. I would’ve also liked to have seen a longer and more dignified tribute to Lena Horne. With an eye towards allowing the audience to make an emotional connection to Ms. Horne, to miss her and appreciate her and feel the loss of this great talent — as opposed to rushing Halle Berry off the stage — the moment could’ve been a truly memorable one.
Shorter isn’t better. Better produced segments is better. Making each segment an individual gem is better. Lena Horne deserved a gem.
4. Suspense
I’m not sure what the Academy can do about this but the biggest bummer, the biggest drag on the show every year, is a numbing lack of suspense. Who wins should not be a foregone conclusion, and this is a problem that only feels like it’s getting worse. What we have now are favorites always emerging from the abundance of awards shows that come before the Oscars and an avalanche of media prognosticators in the entertainment press who know a lot of people in Hollywood and can get the lay of the land as far as who’s voting for whom.
Sitting through a poorly paced, poorly structured show awaiting the inevitable is never fun.
Maybe people just need to shut up about who they’re voting for?
5. Watch the Super Bowl
Year after year, ratings for the Super Bowl embarrass the Academy Awards. Over 100 million people tune in to watch a game involving teams other than their own. There’s a reason for this. Watch and figure out what that reason is. Structure and suspense certainly helps, but there’s more to it than that. People love football. People love the movies. The Academy Awards shouldn’t get less than half the viewership the Super Bowl does. Crack that code.
6. Create Traditions
What the Oscars need most are a few traditions, four or five can’t-miss annual events that we can count on during each and every telecast. The Super Bowl is brilliant at this, from their opening reading of the Declaration of Independence to the big deal made out of the half-time show to the awarding of the Lombardi Trophy. Create some beloved traditions and your audience will come.
Perhaps…
7. More Magic Through the Use of Nostalgia
Hollywood needs to honor its past more. Right now that happens during the program in spots, but again the structure is such a mess and the pace so hurried that these moments always feel shoehorned and perfunctory — like the Academy can’t wait to get them out of the way. Slow down! Take us back, move us, make us cry, remind us why we fell in love with the movies in the first place. Last night, one of the most memorable moments was simply hearing the “Star Wars” theme. But again, by the time I turned my head to watch it was over.
Furthermore, and no one wants to admit this, it’s just a fact that today’s movie stars are lacking in all the qualities that made The Greats great. There’s a reason a 95 year-old Kirk Douglas can steal the show and the sight of a digital Bob Hope puts a smile on our face James Franco never could. The Academy can make up for the lack of star-power today and our lack of affection for most of today’s stars by mining the rich legacy of their past.
8. A Smart Producer
The Oscars need a producer familiar with taking nothing and creating a story or at least a crafting some sort of narrative with some kind of momentum. Reality show producer Mark Burnett would be an excellent choice. His entire career has been built around crafting narratives and a sense of momentum from practically nothing. I appreciate that you want “A SHOW!” so let Burnett be the Executive Producer who crafts the structure and let him hire the Bob Fosse needed to bring the pizazz.
9. Bring Back Billy Crystal
Just do it already.
10. Start with Class and Stop Thinking Outside the Box
Go back and watch the best reviewed and most beloved telecasts.
Rinse, wash, repeat…
The world hasn’t changed all that much. You have.




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