It’s pretty rare that a motion picture inspires ordinary Americans to thank the men and women in the U.S. Armed Services.
Then again, “Act of Valor” isn’t like any other war film.
“Valor,” which raked in $24.5 million over the weekend, cast active-duty Navy SEALs in an action film that pays tribute to the sacrifices made by these elite fighting forces.
Part of the movie’s marketing campaign involves everyday citizens sending in their video salutes to these soldiers. That, plus the positive word of mouth currently building around the film, means “Valor” should enjoy another hearty box office tally this weekend.