There are over 300 million people in America. Barack Obama attracted nearly 70 million votes in 2008. HBO has almost 30 million subscribers. And yet…
Less than 10% of those subscribers bothered to tune into one of the most hyped movies in the history of television. Glitzy, glamorous premieres, all kinds of free publicity through the cable news outlets, controversy galore, and yet “Pawn Stars” kicked its ass.
One massive marketing and GOP-undies-bunching campaign later, the unveiling of HBO’s Sarah Palin flick, “Game Change,” attracted 2.123 million viewers Saturday night at 9. HBO says “Game Change” brought in the biggest original-movie opening crowd in about eight years.
To put the audience in perspective, that’s slightly fewer people than sat down the next afternoon at 2 to watch a rerun episode of History’s “Pawn Stars” (2.129 million viewers).
Over the course of the weekend, multiple telecasts of “Game Change” — which chronicles the decision of Republican Sen. John McCain (R-AZ)’s campaign to campaign with the little-known Alaskan governor as his presidential running mate — averaged a cumulative 3.6 million viewers. That’s slightly more than half the number of people who watched an original episode of History’s “Pawn Stars” last Monday night at 10.
HBO and Tom Hanks can spin this all they want, but this is a massive fail that did a lot more damage to the reputations of HBO and Tom Hanks than Governor Palin. If anything, it gave us Palin supporters another chance to prove that her critics are nothing more than Obama-worshipping liars.
Honestly, when the Washington Post (no Palin fan it) is pointing out the obvious with respect to the contextual truth around these miserable ratings, it’s pretty safe to say HBO is fooling no one with their sad little spin.