3D Fail: Consumers Dismiss Third Dimension

The good news for those pushing 3D filmmaking, like director James Cameron, is that 3D-enabled televisions are selling briskly of late.

Push past the sales numbers, and there’s very bad news for 3D boosters.

TVPredictions.com reports on a new study that says only “14 percent of consumers who are interested in, or expect to purchase a flat-panel TV in the next six months, say 3D is a “must have” feature….”

“3D has been a success for the television market from a sales perspective.” said Ben Arnold, director of industry analysis for The NPD Group. “However, few consumers cite watching content in 3D as a reason for purchasing a TV, indicating that other factors such as screen size, resolution, and Internet connectivity hold more importance.”