By LYNN ELBER
AP Television Writer
Series creator Rob Thomas launched an online crowd-funding campaign Wednesday to make a big-screen version of the show. “Veronica Mars,” which starred Kristen Bell as a young sleuth, ended its three-season run in 2007.
On the Kickstarter website, Thomas said the $2 million fundraiser represents “our one shot to see a `Veronica Mars’ movie happen.” More than 16,000 backers had pledged more than $1.1 million within hours Wednesday.
Thomas said “Veronica Mars” owner Warner Bros. has given the project its blessing, and Bell and other cast members are ready to begin production this summer for a 2014 release.
The fundraising campaign, which was confirmed by Thomas’ representative at United Talent Agency, ends April 12.
Bell is back on TV in “House of Lies,” the Showtime series starring Don Cheadle.
She and several “Veronica Mars” cast members appear in a lighthearted video on Kickstarter in which they mull the prospect of reuniting.
Backers are eligible for various goodies, ranging from a PDF copy of the script to be sent on the day the film is released (for a $10 pledge) to naming rights to a character (for $8,000). An appearance in the movie, available to one $10,000 contributor, was snapped up.
Crowdsourcing has given filmmakers a new way to get always-elusive funding. At last month’s Academy Awards, the short documentary “Inocente” became the first Kickstarter-funded film to win an Oscar. It received $52,000 from 300 contributors.