Sensei was blindsided by Kick Ass 2 last week, but was right about The Butler not having a breakout opening. The rest of the calls (like We’re The Millers beating Elysium) were also pretty solid. This week, forget the top spot, a true blockbuster is emerging further.
Sensei’s weekend predictions and revenue results go as follows:
1. “The Butler” ($14 million) – Sensei’s calling this a win “by default.” If The Mortal Instruments: City Of Bones opened on Friday (as opposed to Wednesday) it would have won the weekend easily. Butler is already decreasing rapidly, and is way behind The Help’s box office track. Film isn’t even matching Zero Dark Thirty’s box office pace (which did earn a Best Picture nomination this year). So, in truth, all the Oscar talk and such surrounding this just isn’t there in the box office numbers.
2. “You’re Next” ($12 million) – Buzz is high, reviews are gold, but the screen count is low (only 2,400+) which isn’t terrible. That screen count, however, gives The Butler a clear advantage (Butler is on close to 3,000 screens). Still, expect very positive results. Don’t overlook a possible weekend win.
3. “We’re The Millers” ($11 million) – Unlike Butler, this one is a breakout hit. After vanquishing Elysium last week, another solid hold will bring it close to the $90 million domestic mark. Film looks to easily break the $100 million mark next week (off a 37 million budget). Now that’s some solid numbers. Film’s final tally will easily out gross Elysium and The Butler on the domestic side.
4. “The Mortal Instruments: City Of Bones” ($9 million) – The latest fantasy based romance set in the Twilight vein, had an impressive marketing campaign (including mall tours). Unfortunately, its opening is stuck in Beautiful Creatures and The Host territory. Look for, sadly, low results here.
5. “Planes” ($8.9 million) – With school sessions starting across the country, film will to try to grab whatever family audiences it can. Film will, surprisingly, out gross Smurfs 2. Now that’s a box office surprise.
In other calls:
The much maligned Elysium will fall out of the top five, and will also lose to The World’s End (a drinking comedy) despite End only being on half as many screens (1,500+) compared to Elysium (more than 3,000+). The World’s End should bring in around 7 million.
That’s Sensei’s calls. Enjoy the weekend.