Justin Bieber is looking to cash in on his generation’s penchant for self-portraits, or “selfies” as they’re called in social media circles.
The teen pop star decided to back a new social network, called ‘Shots of Me’ — a network exclusively for selfies. The app will be marketed by RockLive.
“We were creating these games and had a good, young demographic. Always high schoolers,” RockLive CEO John Shahidi told TechCrunch. “We knew how to market to high school girls so let’s build something even bigger.”
Instagram is a veteran of the selfie movement, but it’s also an endless repository of photos of brunch, rural landscapes, clouds, and the ocean.
People want more selfies, Shahidi says. People enjoy looking at the human face. Looking at food is boring.