Miley Cyrus couldn’t trot out her usual R-rated antics on her broadcast television special Sunday night.
The result? A ratings disaster–2 million viewers with a 0.7 rating among adults 18-49 for The Miley Cyrus Bangerz Tour, according to ew.com.
The sexualized pop star cleaned up her act for the NBC special. She also stripped the project of mainstream appeal in the process.
Since this was a summer holiday weekend, nobody expected a truly big rating from the show. Yet on an evening where networks aired plenty of repeats, Miley’s concert was still nearly the lowest-rated and least-watched program of the night.
What can we make of this? Cyrus’ attempts at jump-starting her adult singing career by being outrageous could have a hangover effect.Or, her fans simply want the shock as part of her act and aren’t willing to see a homogenized version of her stage persona.
Roughly a year ago Cyrus stunned the pop culture landscape with her outrageous antics at the VMA Awards. Could her window of fame be closing already?