This weekend, its truly a case of box office “highs and lows.”
Sensei’s weekend predictions and revenue results are as follows:
1. The Equalizer ($35 Million)– Marketing has been solid, and Denzel Washington remains one of the few actors who can deliver a strong box office opening. Considering how the last week in September is known for delivering terrible box office returns (Serenity anyone), this makes this film’s debut evermore impressive.
2. The Box Trolls ($15 Million)– All factors here point to a opening similar to The Nut Job ($19.4 million), but the stop motion animation genre isn’t known for breakout openings. Look for a decent, but not spectacular start here.
3. The Maze Runner ($14 Million)– A very satisfying opening last weekend for this franchise starter, so the studio has already green lit the sequel. Starting a franchise is very difficult these days, but if the film can maintain a Divergent-like box office pace, it can finish strong.
4. A Walk Among the Tombstones ($6 Million) – This film’s lowopening last week was not surprising. Liam Neeson was set to take a boxoffice hit after the considerable controversy surrounding his release earlier this year (Non-Stop). Film will remain way under the box office pace of Non-Stop and Mr. Neeson’s earlier project The Grey.
5. This is Where I Leave You ($5 Million) – John Nolte talked about this, and Sensei has noted it in previous columns – Tina Fey has truly become box office poison. She’s now set to post her third box office disappointment in a row (after Admission and Muppets Most Wanted). Her fortune won’t improve this weekend either with another disappointing gross.
That’s Sensei’s take. Have a great weekend.